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2. Instructions:
   In an effort to gather information regarding the Council's expectations for the City's communication efforts, please complete the following survey by November 17. Responses will be reviewed with management staff and a case will be prepared for the November 24 work session. Answers will be anonymous unless revealed by the respondent and will be released as public information as part of the meeting.
4. Name:
6. Our Mission:
   To work together to responsibly grow our community and to provide quality, cost-effective and efficient government services.
8. Our Brand:
   Brand colors include navy, crimson, olive green and gold. Graphic elements include cattails and rivers. Font families have also been established to create a cohesive look on all print and web media.
9. 
12. Communication Tools:

    (For informational purposes only; do not select)

    1. Print Newsletter: Ramsey Resident
    2. Weekly Update
    3. Website
    4. Email Subscriptions
    5. Text Message Subscriptions
    6. Electronic Community Sign
    7. Other Message Boards & Signage
    8. Social Media Platforms including Facebook, Twitter, Instagram and Youtube
    9. QCTV
    10. Public Meetings
14. Questions:
16. How would you describe effective communication?*
18. Are the City's communication efforts meeting your expectations?*
20. If not, in what area(s) can the City improve?*
22. What information do you think residents are most interested in?*
24. What feedback do you receive from residents regarding City communications?*
26. Are there questions you receive from the public that are not being addressed?*
28. What tools does the City use that you believe are effective?*
30. What tools to do you wish the City would utilize more? And less?*
32. What content do you believe the community prefers to receive and how frequently?*
34. What areas should communications staff focus on growing?*
36. Should communications staff drop any of its current efforts?*
38. What communications tool(s) is/are most effective for residents to receive City communications?*

    Select all that apply.

    1. Print Newsletter
    2. Text Message
    3. Email
    4. Social Media Posts
    5. Website Content
    6. Other
40. How can the City best capture resident's interest when presenting information?*

    Select all that apply.

    1. Text
    2. Audio
    3. Visual
    4. Experiential
    5. Combination
    6. Other
42. Our current approach on social media is to observe community pages and tailor our content based on those conversations. We do not engage in back-and-forth threads on community pages and rarely engage in back-and-forth conversations even on our own page unless someone has a question. Should we modify this approach? Please explain.*
44. Many cities put an emphasis on graphic design. For example, communications staff creates logos and images for various projects and campaigns instead of outsourcing that work to a consulting agency. As it relates to Ramsey, we could explore a branding package for our Adopt a Flag Program, for example, or others.The City has worked with consulting groups to create a logo and branding package for our Highway 10 efforts and other large-scale projects. This could even be used to identify events like Happy Days or even to establish various departments such as police, fire or public works. How important is graphic design to you as it relates to brand establishment?*
46. The City of Darwin, MN is home to the largest ball of twine. As silly as this may seem, this has been an incredibly effective marketing tool for the small town and has essentially "put Darwin of the map." Similarly, the City of Anoka has established itself as the "Halloween Capital of the World." This year, in fact, they unveiled a Jack-O-Lantern statue in their downtown district to commemorate this 100-year-old tradition. Should Ramsey invest, market and promote such a landmark? If so, could this landmark be something that already exists or something to be created? Suggestions:*
48. The City of Ramsey is one of four member cities that comprise Quad Cities Television (QCTV). Are you pleased with the video content generated from QCTV? If not, what would you like to see more of? Do you think the City should dedicate more time/resources to video content creations? *
50. The City of Champlin worked with an outside advertising agency to create two, 30-second promotional videos of the City showcasing its assets - the housing market, their Mississippi Crossings riverfront development, its parks, etc. They share this advertisement on their website, social media and it plays before movies shown at their local movie theater. This serves as an effective marketing strategy to draw residents, developers and visitors to the City and its destinations. Should Ramsey invest in such an ad?*
52. Are there other examples of effective communication from area cities that you would like staff to explore?*
54. Other comments:
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